Monthly Archives: April 2012

Code and its mystery

Modern science relies upon researchers sharing their work so that their peers can check and verify success or failure. But most scientists still don’t share one crucial piece of information — the source codes of the computer programs driving much … Continue reading

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Habit and Marketing

DON DRAPER, the womanising star of “Mad Men”, an ad-agency TV drama, is a mere piker compared with Claude Hopkins. Hopkins was the most flamboyant advertising genius of the early 20th century—the man who convinced millions of women to buy … Continue reading

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Bees Mystery

IN THE winter of 2006 beekeepers in America noticed something odd—lots of their hives were dying for no obvious reason. As the months passed, reports of similar phenomena began coming in from their European counterparts. Mystified scientists coined the label … Continue reading

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